Real-World Product Management
The Real-World Product Management Specialization on Coursera is a comprehensive 4-course program designed to equip individuals with the skills and knowledge necessary to succeed in the demanding field of product management. Taught by Nancy Wang, a prominent product leader at AWS, and other industry experts, this specialization provides a real-world perspective on product management practices employed by leading companies like Amazon, Google, Meta, and Microsoft.
The curriculum covers a wide range of topics, including customer-centric product development, data-driven decision making, technical leadership, AI and ML integration, effective communication, and PM interviewing techniques. Through hands-on projects, real-world examples, and hundreds of practice interview questions, participants gain practical experience and develop the skills essential for navigating the complexities of the product management landscape. Upon completion, the specialization earns participants a shareable certificate and an ACE® credit recommendation, allowing them to demonstrate their newly acquired expertise to potential employers and educational institutions.
Real-World Product Management Specialization
Real-World Product Management Specialization
Sponsored by AWS.. Is product management right for you? How do you get your first, or next, product management role? Learn from Nancy Wang, one of the youngest general managers and director of product and engineering at AWS, and 20 other real, full-time product leaders, including CEOs, who make hiring and promotion decisions across the industry! Learn from the same playbooks as Amazon, Google, Meta, Microsoft, and startups! Hone your skills with real-world projects and hundreds of real PM interview questions. ACE® approved—upon completion, you can earn up to 6 college credits.
Taught in English
Some content may not be translated
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Specialization - 4 course series
Get in-depth knowledge of a subject
1 month at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
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How elite PMs work backward from their customers using personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and competitive analyses.
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How elite PMs show their success using velocity, KPIs, OKRs, North Stars, A/B/n tests, NPS, CSAT, CES, cohort analyses, LTV, pricing, and financials.
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Lead and work with customers, engineers, designers, data scientists, AI, and ML! Practice technical skills asked by Amazon, Google, and Microsoft.
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Ace PM interviews! Train using real PM interview questions. Using our app, practice on hundreds asked by Amazon, Google, Facebook, and Microsoft.
Skills you'll gain
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Category: Product Management
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Category: Technology Leadership
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Category: Real-World Assignments
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Category: Real-World Examples
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Category: PM Interviewing
Details to know
Shareable certificate
Add to your LinkedIn profile
Specialization - 4 course series
Get in-depth knowledge of a subject
1 month at 10 hours a week
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Advancing Women in Tech
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
Specialization - 4 course series
What you'll learn
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Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
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Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
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Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
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Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Skills you'll gain
Category: Tech Leadership
Category: Go-to-market Strategy
Category: Product Management
Category: Product/Market Fit
Category: B2B Sales
What you'll learn
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Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
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Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
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Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you'll gain
Category: OODA Loops
Category: KPIs OKRs North Stars
Category: A/B/n testing
Category: Customer Retention
Category: Monetization Strategy
What you'll learn
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Leading Designers.Learn basic design concepts. Understand differences between designers and PMs, and how those differences promote synergy.
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The AI-ML-Powered PM. Learn the difference between AI, ML, and deep learning. Spot examples of how AI might supercharge your products or PM work.
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Leading Engineers.Learn basic software engineering concepts. Understand differences between engineers and PMs, and how to promote synergy.
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Ace PM Technical Interview Questions. Use basic engineering concepts to answer real PM interview questions from Microsoft, Google, and Amazon.
Skills you'll gain
Category: Technical PM Interview
Category: Lead Designers
Category: AI/ML
Category: Lead Engineers
Category: Technical Literacy
What you'll learn
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Earn Trust. Learn where most job opportunities are found, how to network effectively, and how to continue networking throughout your career.
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Hire and Develop the Best. Leaders raise the bar with every hire. Learn how to meet that bar by practicing real PM interview questions.
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Interviewer Sense. Nancy, having interviewed many PM candidates, explains her thoughts and strategies during mock Google and Amazon interviews.
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It’s Always Day One. Learn about your next opportunities for learning, how AWIP can help advance your career, and how to build your brand.
Skills you'll gain
Category: Estimation Interview
Category: Product Design Interview
Category: Strategy Interview
Category: Behavioral Interview
Category: Data Analysis Interview
Instructor
Advancing Women in Tech
10 Courses42,651 learners
Offered by
Industry partners
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Degree credit eligible
This Specialization has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
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Frequently asked questions
Yes. The Real-World Cloud Product Management Specialization has secured a credit recommendation from the American Council on Education's (ACE) ACE Credit Recommendation, which is the industry standard for translating workplace learning to college credit. Learners can earn a recommendation of 6 college credits for completing the program--the equivalent of 1.5 college courses at the undergraduate level. This aims to help open up additional pathways to learners who are interested in higher education and prepare them for entry-level jobs.
To share proof of completion with schools, certificate graduates will receive an email prompting them to claim their Credly BadgeOpens in a new tab, which contains the ACE®️ credit recommendation. Once claimed, you will receive a competency-based transcript that signifies the credit recommendation, which can be shared directly with a school from the Credly platform. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed.