Product - First Round Review
This collection of articles from First Round Review focuses on the topic of product development, offering insights from successful founders and product leaders. The articles explore various aspects of building and scaling products, including navigating multi-product strategies, achieving product-market fit, and taking bold product bets.
Key examples include Clay's journey to define its ideal customer profile, GOAT's success in establishing a sneaker marketplace, Vercel's transformation from an open-source project to a billion-dollar business, and Shippo's leverage of outsider status to build a shipping company. The articles also feature advice from experienced product leaders like Slack's Chief Product Officer, Noah Desai Weiss, who shares a framework for making high-quality product decisions. The collection provides valuable lessons for founders and product professionals seeking to build successful and impactful products.
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All of our Product articles
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The Guide to Going Multi-Product: 11 Tactics for Tackling Your Next Bet
Founders and product leaders from Atlassian, Stripe, Gong and more share their strategies for going multi-product, from managing extensive product lines to bringing brand-new bets into being.
](https://review.firstround.com/going-multi-product-11-tactics-for-tackling-your-next-bet/)
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Clay’s Path to Product-Market Fit — A 7-Year 'Overnight Success'
Clay co-founder and CEO Kareem Amin sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how he grappled with narrowing Clay’s scope and tactics for landing on the right ICP.
](https://review.firstround.com/clays-path-to-product-market-fit/)
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20 Lessons From 20 Different Paths to Product-Market Fit — Advice for Founders, From Founders
After more than a year of showcasing dozens of founders in our Paths to PMF series, we pulled together a list of the biggest lessons that stuck with us from these winding startup journeys.
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GOAT’s Path to Product-Market Fit — How a Fake Sneaker Sparked a $4B Idea
GOAT co-founder and CEO Eddy Lu sits down with First Round Partner Todd Jackson to tell the story of how a decade of middling entrepreneurial ideas finally culminated in the $4B idea for a sneaker marketplace.
](https://review.firstround.com/goats-path-to-product-market-fit/)
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From Flagship Back to Fledgling: Lessons on Going Multi-Product From an Early Stripe PM
In this exclusive interview, Tara Seshan shares nine lessons from her playbooks for going multi-product, drawing on examples from both Stripe and Watershed.
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Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business
Guillermo Rauch, raised in Buenos Aires and fascinated by computers since age 7, taught himself to code and moved to San Francisco at 18. His company, Vercel — the frontend cloud service behind open-source development framework Next.js — was recently valued at $2.5 billion.
](https://review.firstround.com/vercels-path-to-product-market-fit/)
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Pilot’s Path to Product-Market Fit — Three-Peat Founders on Picking the Right Team and the Right Market
The founders of Pilot have started three times over, starting with Ksplice (sold to Oracle in 2011) and then Zulip (acquired by Dropbox in 2014).
](https://review.firstround.com/pilots-path-to-product-market-fit/)
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How to Take Bigger, Bolder Product Bets — Lessons from Slack’s Chief Product Officer
Seasoned product leader and Slack’s CPO Noah Desai Weiss shares the three-step framework he leans on to make quality product decisions with just the right amount of risk.
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Shippo’s Path to Product-Market Fit — The Upside of Being Industry Outsiders
Shippo co-founder and CEO Laura Behrens Wu sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how she leveraged industry outsider and first-time founder status to build a billion-dollar shipping company.
](https://review.firstround.com/shippos-path-to-product-market-fit/)