Product Management Framework | Pragmatic Institute
The Pragmatic Framework is a comprehensive guide designed to help individuals and companies build and market successful products. It outlines 37 key activities that span various stages of product development, from ideation and research to marketing and customer acquisition. The Framework emphasizes the importance of measuring marketing efforts and provides practical strategies for doing so. It highlights the critical connection between marketing activities and key business outcomes such as brand awareness, customer retention, and revenue growth. By using the Pragmatic Framework, individuals and companies can gain a deeper understanding of how to effectively measure their progress and optimize their marketing strategies for success.
The Perfect Solution To Product The Pragmatic Framework
The Framework breaks down the essential activities needed to build and market products people want to buy.
The best way to learn the Pragmatic Framework?
By taking our courses, where we’ll break down each of these 37 boxes of product awesomeness to show you practical ways to implement our tried and true strategies.
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Pragmatic Framework Spotlight
What is measurement in marketing? What metrics should you be measuring?
Everything you do in business ties back to building awareness and brand reputation, retaining and acquiring customers, and growing revenue. Unfortunately, it’s not always easy to measure the impact of your marketing efforts based on these factors alone.
The Pragmatic Framework talks about why it’s so critical to measure your efforts, which specific metrics you should be tracking, and what tools you can use to do it.