Product Marketing Alliance | the global product marketing community
The Product Marketing Alliance (PMA) is a dedicated community for product marketing professionals, aiming to elevate their role and offer accessible education. The platform offers a comprehensive suite of resources, including expert insights, networking opportunities, certified courses, and industry events. Users can tailor their experience based on their career stage, specific improvement areas (like positioning, messaging, or sales enablement), and desired learning methods (e.g., networking, mentorship, or guides). PMA also provides a structured framework for product marketing, encompassing phases like discovery, strategizing, defining, getting set, and growing, which can be accessed through a dedicated website section. The organization aims to empower product marketers to enhance their skills, expand their network, and stay ahead of industry trends. By offering free membership options and premium resources, PMA aims to foster a supportive and collaborative environment for all product marketing professionals.
Award-winning institution for award-winning PMMs
Welcome to the community...
Our mission is simple: to elevate the role of product marketing and redefine the way companies access education and scale. Join our VP of Community, Rose Johnstone, for a quick tour of the community.
[
Join the community
](https://www.productmarketingalliance.com/insider-membership-plan/)
Access PMM experts, insights, community, networking, courses, and more. For free.
[
Get certified
](https://learning.productmarketingalliance.com/)
Learn today & apply tomorrow. Community-led education designed to fast-track your career.
[
Become a member
](https://www.productmarketingalliance.com/signup)
Develop your knowledge with ideas and resources you can apply to everyday projects.
[
Attend an event
](https://world.productmarketingalliance.com/)
Stay up-to-date with the latest trends and expand your PMM network overnight.
Join product marketers from world-class companies like:
Where are you on your journey?
Need help finding your way around the website? Let us help you get there quicker.
1. What level are you?
Break into Product Marketing
Product Marketing Manager
Senior PMM
Leader of PMM
2. What are you trying to improve?
Positioning
Messaging
Sales enablement
Go-to Market
Research
Competitive intelligence
Metrics & OKRs
Pricing
Personas
Segmentation
3. How would you like to achieve that?
Networking
Learning & development
Mentorship
Guides & resources
Industry reports
Templates
So you’re looking for events...
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See all events
Get to know us
Certifications
Level-up your skills & take the next step in your career
Fill key knowledge gaps, grow your confidence, and become the most impact PMM in the room with courses built by PMMs for PMMs.
Events
Expand your product marketing network
Never again send cold LinkedIn DMs to try and connect with a fellow PMM. Meet the top product marketing experts in-person at our monthly PMA events - when they’re ready to engage.
5 star ratings from:
Memberships
Accelerate your product marketing learning journey
Fed up of piecemealing your L&D? Access cutting-edge insights, resources, courses, and events - all-in-one, 365 days a year. Learn today, apply tomorrow.
Community
Get career advice from PMM leaders
You no longer have to navigate the world of product marketing alone. Connect directly with experienced PMMs in our Slack channels and local meetups - and learn how to navigate your career journey.
Get updated with the latest PMM resources
Learn from the top people in your industry...
From exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft, Salesforce,
and IBM, get first-hand insights from some of the best PMMs in the business.
Benchmark your product marketing skills
Let us know your experience in key PMM competencies and we'll give you a
tailormade framework to lean in on your strengths and identify opportunities
for professional growth.
Access product marketing experts, insights,
community, networking, courses, and more.
For free.
Product Marketing Core Framework
From research to pricing, positioning to enablement, storytelling
to onboarding - and more, there’s a lot that goes into successfully
getting a product to market - and keeping it there.
This framework’s designed to help you navigate every step.
Discovery
Thorough customer, market, and competitor research are
the bedrock of any product marketing strategy. Fail to
prepare, prepare to fail.
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Build business case
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Customer/market feedbacke
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Why/loss analysis
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Market research
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Competitor intel
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Market requirements
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Testing assumptions
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Review and refine
Strategize
From pricing to GTM, acquisition to internal comms, a watertight
strategy is key. A strategy that looks at barriers, opportunities, and
data-backed methodologies is the first step towards long-term
success.
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Pricing
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Objectives
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Go-to-market
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Acquisition
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Onboarding
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Retention and expansion
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Internal communication
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Use Sales enablement
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Barriers
Define
Defining the market you’re working in, identifying your personas,
and creating positioning & messaging that truly resonates is
essential.
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Positioning
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Narrative design
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Messaging
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Storytelling
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Segmentation
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User personas
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Buyer personas
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Use cases
Get set
If you want to go fast, go alone. If you want to go far, go
together. Through training, collaboration sessions, and
indispensable assets, equip other teams with all the
knowledge they need to come with you.
- Sales assets
- Training
- Sales enablement sessions
- Marketing
Grow
A product marketing strategy is never complete. Analyze. Refine.
Test. Repeat. And ensure your product doesn’t just get to market
- but maintains a competitive position there.
- Case studies
- Analysis
- Optimization
- Customer feedback
- Prioritise tickets
Get framework Back to start