The Product Model and Org Design | Silicon Valley Product Group
This collection of articles, written by Marty Cagan and published on the SVPG website, focuses on the product operating model and its application within organizations, particularly in transitioning from traditional IT structures. Cagan emphasizes the importance of achieving outcomes over output, highlighting the need for product leadership and product coaching to guide the shift. He argues that the traditional focus on product management often leads to "product management theater" where individuals prioritize appearances and processes over results. Throughout the series, Cagan offers insightful observations on the product model at Amazon and Spotify, discusses the transformation regrets experienced by companies, and addresses common questions and challenges.
Key themes include the necessity of moving towards product-centricity and the pitfalls of ineffective leadership. Cagan also explores the power of vision types and AI product management as emerging trends. These articles aim to provide valuable guidance for leaders and individuals navigating the evolving landscape of product development and organizational transformation.
Product Operating Model July 30, 2024 Marty Cagan
The Product Model and Org Design
When a company is transforming to the product model, one very common question we often get is whether they will...
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Product Operating Model July 9, 2024 Marty Cagan
The Product Model in Traditional IT
By Marty Cagan and Chris Jones Taking The Product Model Beyond Product Organizations Since the new book TRANSFORMED launched three...
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Product Transformation June 25, 2024 Marty Cagan
Transformation Regrets
I was speaking to someone recently that had just finished reading the new book TRANSFORMED, and a question she asked...
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Product May 21, 2024 Marty Cagan
Good Product People
Recently Shreyas Doshi published a reminder that the vast majority of the best product people are not likely to be...
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Product May 14, 2024 Marty Cagan
Book Discussion Guide
Overview Since the first edition of INSPIRED was released in 2008, there have been occasional groups and book clubs that...
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Product Coaching April 30, 2024 Marty Cagan
Good Product Coach / Bad Product Coach
With the release of TRANSFORMED, the good news is that we are hearing from more companies than ever before that...
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Product Management April 16, 2024 Marty Cagan
AI Product Management
By Marty Cagan and Marily Nika Recently I have co-authored a few articles allowing me to highlight different product coaches,...
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Product Operating Model March 26, 2024 Marty Cagan
The Product Model at Amazon
By Marty Cagan and Richard Russell Marty’s Note: Recently I co-authored an article on The Product Model at Spotify with...
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Product Operating Model February 27, 2024 Lea Hickman
Transformation Theater
By Lea Hickman and Marty Cagan Recently we’ve been writing about two very common and very problematic forms of theater:...
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Product Leadership February 13, 2024 Marty Cagan
Product Leadership Theater
The previous article on Product Management Theater proved to be quite popular, and I’m grateful for all the positive feedback. ...
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Product Management January 30, 2024 Marty Cagan
Product Management Theater
Fair warning that for many of you, this article is going to feel like a heavy dose of tough love....
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Product Operating Model January 17, 2024 Marty Cagan
Product Model Concepts
I started writing about the importance of focusing on achieving outcomes over just shipping output back in 2007, when I...
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Product Leadership January 2, 2024 Marty Cagan
The Power of Visiontypes
Recently I was invited by my friends at DesignMap to discuss the topic of product vision, and one of the...
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Product Management December 19, 2023 Marty Cagan
Product Predictions 2024
Recently I was invited by Productboard to give a talk on the topic of what 2024 might have in store...
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Product Leadership December 12, 2023 Marty Cagan
Product Managers vs Product Leaders
For those that have been following along, I recently wrote about alternatives to product managers, and alternatives to product leaders...
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