The Hierarchy of Engagement, expanded
Sarah Tavel, in her Medium post, provides an updated and expanded version of her framework, "The Hierarchy of Engagement," initially published a year ago. The framework, designed to guide product development for lasting success, outlines a hierarchy of engagement levels. These levels, ranging from basic use to intrinsic motivation, represent a progression of user engagement, ultimately aiming for products that users actively seek out and find intrinsically rewarding. Since the initial publication, Tavel has refined the framework based on feedback and her continued observations. This updated version clarifies and strengthens the framework, providing a more robust tool for founders to leverage in their product roadmaps.
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](https://sarahtavel.medium.com/?source=post_page-----648329d60804--------------------------------)
Almost a year ago, I published a framework I called The Hierarchy of Engagement, that synthesized my thinking on how to build a product that endures.
Since then, I’ve had countless conversations with founders about the hierarchy and how it impacts their product roadmaps. And over the past year, each time I presented it, I found myself tweaking, clarifying, adding layers.
The presentation is still mostly the same, but there are enough differences I figured it was worth publishing the expanded version, pasted below. As always, please let me know if you have any feedback or questions.